eNewsletter
July 2016
Summer is Here! Celebrate With A Strong Marketing Strategy
Dear friends and colleagues,
Summer is in full swing, but that doesn’t mean we’ve taken a vacation from helping you build your business. As the pet memorial industry continues to grow, the team at Pet Legacy Marketing can help your business grow along with it.
In this newsletter, we’ll tell you all about the three essential pillars of branding. Does your brand truly reflect the services you provide? Does it convey the compassion you demonstrate to your clients? If you’re not sure, read ahead.
If you have any questions, please feel free to contact me directly at (603) 953-0052.
Thank you and sincerely yours,
Mark
Your Pet Memorial Company Needs a Brand. Here’s Why.
Branding is an essential part of any business. Your brand is the element that establishes your identity and sets you apart from the competition. As the pet memorial industry becomes more crowded, your well-established brand can help your company stand out.
Imagine this scenario: two memorial companies are located within 20 miles of each other. Both offer the same services with similar pricing. One advertises that their services are provided at the best price. The other company makes the same pitch, but also conveys their compassion and exceptional customer service. Which one will attract more clients?
The answer is obvious: the second company. They know that strong branding is key to expanding their business.
The Triple Crown of Branding
In the pet memorial industry, branding is built upon three essential elements: a logo, a website and a brochure.
- Your logo should be eye catching and aesthetically pleasing while conveying a compassionate nature. Your logo needs to reflect your company’s values and brand identity, and make a lasting impression customers will remember.
- Your custom website needs to tell your company’s unique story plus detail your services. It should feature a visually compelling, professional design and help new clients reach you quickly and easily.
- Having a brochure is particularly important for pet memorial companies. Brochures offer an “elevator pitch” for your company. An eye-catching, professionally designed brochure can help your company form partnerships with area veterinary hospitals and other pet-related businesses. Pet parents are very likely to seek hospice or memorial and crematory/burial services that are recommended by their trusted veterinarians and local merchants.
Pet Legacy Marketing’s Branding Services
Branding plays a vital role in your growth, so you should approach it seriously and as early as possible. Pet Legacy Marketing can help you stand out and enhance your bottom line by developing a brand that reflects your philosophy while positively conveying that message to prospective clients. Our team is experienced in creating logos, websites and brochures that reflect your expertise and bring clients through your doors. And we can do all three – and more - at an affordable price. For more information, give us a call today.
Pet Legacy Marketing Services
Pet Legacy Marketing is a full-service marketing company dedicated to the needs of pet hospice, funeral, crematory, and memorial businesses. Our professional graphic designers and writers are here to help take your practice to the next level. If it's time for a new logo, website, or brochure give us a call today!
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Sincerely yours,
Mark Feltz, DVM and the Staff at Pet Legacy Marketing
(603) 953-0052
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